The Best Clearbit Alternative in 2025: Migration Guide After the Shutdown

If you've been using Clearbit for company enrichment, logo lookups, or lead data, you already know the news: Clearbit was acquired by HubSpot in late 2023, and throughout 2024 and into 2025, the standalone APIs have been systematically wound down. The free tier is gone. The independent API keys are being deprecated. And if you're not a HubSpot customer, you're effectively locked out.

This guide covers what happened, what you lost, and — most importantly — how to migrate your integration to Easy Enrichment with minimal code changes.

What Happened to Clearbit?

Clearbit was one of the most popular data enrichment APIs for over a decade. Developers used it for everything: pulling company logos by domain, enriching leads with firmographic data, and identifying website visitors. It had a generous free tier and clean, well-documented endpoints.

Then HubSpot acquired Clearbit in November 2023. The writing was on the wall immediately — HubSpot wanted the data for its own CRM platform, not to run an independent API business. Here's the timeline:

• November 2023: HubSpot acquires Clearbit. Existing API customers are told "nothing changes for now."
• Q1 2024: New signups for standalone Clearbit API are quietly frozen. The free tier stops accepting new accounts.
• Mid 2024: Clearbit's enrichment features are rebranded as "HubSpot Breeze Intelligence" and bundled into HubSpot's paid CRM tiers.
• Late 2024: Existing Clearbit API keys begin expiring. Logo API endpoints start returning errors for free-tier users.
• 2025: The standalone Clearbit API is effectively dead. All enrichment is now gated behind a HubSpot subscription.

What Developers Lost

Clearbit wasn't just one product — it was a suite of APIs that developers wove into their stacks. Here's what's no longer available as a standalone service:

• Logo API: The beloved logo.clearbit.com/domain.com endpoint that returned company logos by domain. Thousands of apps used this for merchant icons, company directories, and transaction feeds. It was free. It's gone.
• Company API: Enrichment by domain — returning industry, employee count, location, tech stack, and more. Essential for sales tools and lead scoring.
• Person API: Email-based enrichment returning name, title, company, social profiles. Used heavily in CRM integrations and onboarding flows.
• Free Tier: Clearbit offered a generous free plan that let indie developers and startups use the API without paying. HubSpot has no equivalent — their cheapest plan with enrichment starts at hundreds of dollars per month.
• Reveal API: IP-based company identification for website visitor tracking. Now bundled into HubSpot's marketing tools.

Why Easy Enrichment Is the Best Clearbit Replacement

Easy Enrichment isn't a 1:1 Clearbit clone — it's actually better for most use cases. Here's why developers are switching:

• No CRM required: Easy Enrichment is a standalone API. You don't need to buy into a CRM ecosystem just to get a company logo or enrich a transaction. Sign up, get an API key, start calling.
• Logo API that actually works: Get high-quality company and merchant logos by domain. Drop-in replacement for Clearbit's logo endpoint.
• Goes beyond company data: Easy Enrichment does everything Clearbit did for company enrichment, plus transaction enrichment — merchant identification, category detection, MCC codes, subscription detection, and carbon footprint estimates. If you're building a fintech app, this is a massive upgrade.
• Transparent pricing: Pay-as-you-go at $0.01-0.02 per enrichment. No sales calls, no "contact us for pricing," no surprise invoices. Clearbit's enterprise pricing was notoriously opaque.
• Free tier: 500 requests per month, no credit card required. Perfect for prototyping and small projects — just like Clearbit used to offer.
• Social profiles and web presence: Get company website, social media links, and domain information in a single API call.

Code Migration: Clearbit to Easy Enrichment

Let's look at the actual API calls side by side. If you have Clearbit integrated today, here's exactly how to swap the endpoints.

Logo API Migration

Before (Clearbit):

# Clearbit Logo API (no longer available)
curl "https://logo.clearbit.com/stripe.com"
# Returns: PNG image of Stripe's logo

After (Easy Enrichment):

# Easy Enrichment Logo API
curl "https://logo.easyenrichment.com/stripe.com"
# Returns: High-quality logo URL

# Or get the logo as part of a full enrichment call:
curl -X POST https://api.easyenrichment.com/enrich \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "description": "STRIPE* PAYMENT",
    "amount": 29.99
  }'
# Response includes logo_url alongside merchant name, category, etc.

Company Enrichment Migration

Before (Clearbit):

# Clearbit Company API (now requires HubSpot)
curl "https://company.clearbit.com/v2/companies/find?domain=stripe.com" \
  -H "Authorization: Bearer sk_clearbit_xxxx"

# Response:
{
  "name": "Stripe",
  "domain": "stripe.com",
  "category": { "industry": "Financial Services" },
  "metrics": { "employees": 8000 },
  "logo": "https://logo.clearbit.com/stripe.com"
}

After (Easy Enrichment):

# Easy Enrichment - enrich by domain
curl -X POST https://api.easyenrichment.com/enrich \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "description": "stripe.com",
    "amount": 0
  }'

# Response:
{
  "merchant_name": "Stripe",
  "category": "Financial Services",
  "subcategory": "Payment Processing",
  "logo_url": "https://logo.easyenrichment.com/stripe.com",
  "website": "https://stripe.com",
  "confidence": 0.98
}

Feature Comparison: Clearbit vs Easy Enrichment

Step-by-Step Migration Guide

Migrating from Clearbit to Easy Enrichment takes about 15 minutes. Here's exactly what to do:

# Old
Authorization: Bearer sk_clearbit_xxxx

# New
Authorization: Bearer YOUR_EASY_ENRICHMENT_KEY

Who Should Migrate to Easy Enrichment?

Easy Enrichment is the right choice if you fall into any of these categories:

• Fintech developers: Building expense trackers, budgeting apps, or neobank UIs that need merchant logos and transaction categorization.
• SaaS builders: Using Clearbit's logo API to display company icons in dashboards, directories, or CRM interfaces.
• Startups who can't afford HubSpot: You were on Clearbit's free tier. You need enrichment data but not a $800/month CRM.
• Any developer allergic to sales calls: If you want transparent pricing and self-serve signup, Easy Enrichment is built for you.