Best Merchant Logo APIs for Fintech Apps in 2025
Compare Logo.dev, Clearbit, Brandfetch, and Easy Enrichment for displaying merchant logos in banking and finance apps.
Merchant logos transform boring transaction lists into beautiful, recognizable interfaces. When users see the Netflix logo instead of "NETFLIX.COM/BILL," they instantly understand the charge. This guide compares the best APIs for fetching merchant logos.
Why Merchant Logos Matter
Without logos:
With logos:
Logo API Comparison
1. Easy Enrichment (Recommended)
Easy Enrichment returns merchant logos as part of transaction enrichment. One API call gives you the logo, category, and all other merchant data.
// Get logo with transaction enrichment
const response = await fetch('https://api.easyenrichment.com/enrich', {
method: 'POST',
headers: { 'Authorization': 'Bearer YOUR_API_KEY' },
body: JSON.stringify({ description: 'STARBUCKS STORE 12345' })
});
const data = await response.json();
// data.logo_url = "https://logo.clearbit.com/starbucks.com"
// data.merchant_name = "Starbucks"
// data.category = "Food & Drink"- Pricing: Included with enrichment ($0.01/transaction)
- Coverage: Global merchants, auto-fallback to placeholder
- Best for: Fintech apps that need enrichment + logos
2. Logo.dev
Logo.dev is a dedicated logo API. You pass a domain, they return a high-quality logo.
// Logo.dev usage
const logoUrl = `https://img.logo.dev/${domain}?token=YOUR_TOKEN&size=128`;
// Example
<img src="https://img.logo.dev/spotify.com?token=pk_xxx&size=128" />- Pricing: Free tier (1000/mo), then $49/mo
- Pros: High-quality logos, CDN-cached, SVG support
- Cons: You need the domain first (requires enrichment)
3. Clearbit Logo API
Clearbit offers a free logo API with good coverage of tech companies.
// Clearbit Logo (free)
const logoUrl = `https://logo.clearbit.com/${domain}`;
// Example
<img src="https://logo.clearbit.com/amazon.com" />- Pricing: Free (with usage limits)
- Pros: No API key needed for basic usage
- Cons: Returns 404 for unknown domains, no fallback
4. Google Favicons
Google's favicon service is free but returns small, low-quality icons.
// Google Favicon (free)
const faviconUrl = `https://www.google.com/s2/favicons?domain=${domain}&sz=128`;
// Note: Quality is limited, often returns generic globe iconFeature Comparison
| Feature | Easy Enrichment | Logo.dev | Clearbit |
|---|---|---|---|
| Returns logo | Yes | Yes | Yes |
| Identifies merchant from description | Yes | No (need domain) | No (need domain) |
| Fallback for unknown | Yes (placeholder) | Generic icon | 404 error |
| Free tier | 20 free calls | 1000/month | Free* |
Implementation Best Practices
1. Always Have a Fallback
Not every merchant has a logo. Generate a placeholder with initials:
function getMerchantLogo(merchant) {
if (merchant.logo_url) {
return merchant.logo_url;
}
// Generate placeholder with initials
const initials = merchant.name.slice(0, 2).toUpperCase();
return `https://ui-avatars.com/api/?name=${initials}&background=random`;
}2. Handle Loading States
function MerchantLogo({ url, name }) {
const [error, setError] = useState(false);
if (error) {
return <div className="merchant-placeholder">{name[0]}</div>;
}
return (
<img
src={url}
alt={name}
onError={() => setError(true)}
className="merchant-logo"
/>
);
}3. Cache Logos
Store logo URLs in your database. Once you've enriched a merchant, you never need to fetch the logo again.
Get Logos + Enrichment in One API
Easy Enrichment returns merchant logos alongside categories, MCC codes, and more. No need for separate logo APIs.