Introducing Easy Enrichment: Transaction Data Made Simple

If you've ever built a personal finance app, banking dashboard, or expense tracker, you know the pain: raw bank transaction data is a mess. Descriptions like "AMZN MKTP US*2K4X9Y1Z0" or "SQ *COFFEE SHOP 12345" mean nothing to users and create friction in every financial application.

Today, we're launching Easy Enrichment to solve this problem once and for all.

The Problem We're Solving

Every fintech developer faces the same challenge. Bank transaction descriptions are designed for internal bank systems, not for end users. They contain cryptic codes, truncated merchant names, and reference numbers that provide zero value to your users.

The traditional solutions are painful:

• Manual mapping: Building and maintaining your own merchant database (impossible to keep updated)
• Enterprise solutions: Expensive contracts with long sales cycles and minimum commitments
• Regex hacks: Brittle pattern matching that breaks constantly

Our Solution: AI-Powered Enrichment

Easy Enrichment uses advanced language models combined with a comprehensive merchant database to deliver accurate enrichments in under 50 milliseconds. Send us a cryptic transaction description, and we'll return:

• Clean merchant names: "AMZN MKTP" becomes "Amazon"
• Categories: 30+ categories from Groceries to Entertainment
• Logos: High-resolution merchant logos for visual recognition
• Contact info: Customer service phone, email, and support URLs
• MCC codes: Standard merchant category codes for compliance
• Subscription detection: Automatically identify recurring charges
• Carbon footprint: Environmental impact classification
• And 8 more fields...

Simple, Fair Pricing

We're tired of enterprise pricing that requires sales calls and annual commitments. That's why Easy Enrichment uses a simple pay-per-request model:

Every new account gets 20 free API calls to test the service. No credit card required.

Getting Started

Integration is simple. Here's all you need:

curl -X POST https://api.easyenrichment.com/enrich \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"description": "NFLX*NETFLIX.COM 866-579-7172"}'

And you'll get back:

{
  "merchant_name": "Netflix",
  "category": "Entertainment",
  "is_subscription": true,
  "logo_url": "https://...",
  "contact_phone": "+1 866-579-7172",
  "confidence": 0.98
  // ... and more
}

What's Next

We're just getting started. On our roadmap:

• More merchant coverage in Europe and Asia
• Webhooks for async batch processing
• Custom category mapping
• Spending insights and analytics

We'd love to hear what features matter most to you. Reach out at hello@easyenrichment.com.